One of the key factors in business is marketing. Traditionally, marketing has been in the form of print, audio or visual media. However, the costs that are associated with marketing can be high. The Internet has given marketers something to smile about because marketing through the Internet is cheaper than the usual marketing techniques but can very well deliver the same results.

Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords. It is a system which is based on the bidding for keywords by businesses using “Pay-per-click” campaigns.

When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser. The website which has the highest bids will be displayed in the Adwords section. This technique is proven to be a cost-effective way of marketing through the Internet.

So, what are the different features and advantages of Google Adwords which seem to attract more and more businesses into engaging in it? Here are some of them:

1) Traffic generation

Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic on the Internet. The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google and this implies the effects of using Google Adwords to market one’s product or service.

2) Target Audience

By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection. It clearly segments the market by analyzing the keywords which are inputted by the searcher and the keywords that the businesses bid on.

3) Budget Control

This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to. Participants are charged by Google for the number of clicks that are generated by the Adwords system. Google has no business with regards to whatever happens to the transactions after the “click” has been done. A business can actually set a budget so as to effectively analyze the strategies that it employs in the Adwords system. If the daily budget is already exhausted, the participant is taken out of the bidding for the day and this prevents loss of money through advertising.

4) Reports

The Google Adwords system is designed to be able to give the figures which can be used by businesses in assessing their progress in marketing their products through Adwords. Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself.

5) Strategy

Adwords give flexibility to the businesses in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, its design and the combination of keywords that they would like to bid on. Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message.

Google Adwords is just one of the many ways to market one’s products and services through the Internet. The Google Adwords system has advantages that are unique to it. The results from using Google Adwords will vary depending on the strategy used. Always prepare a budget beforehand, and proceed cautiously.