How your business can benefit from Google AdWords

How your business can benefit from Google AdWords

One of the key factors in business is marketing. Traditionally, marketing has been in the form of print, audio or visual media. However, the costs that are associated with marketing can be high. The Internet has given marketers something to smile about because marketing through the Internet is cheaper than the usual marketing techniques but can very well deliver the same results.

Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords. It is a system which is based on the bidding for keywords by businesses using “Pay-per-click” campaigns.

When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser. The website which has the highest bids will be displayed in the Adwords section. This technique is proven to be a cost-effective way of marketing through the Internet.

So, what are the different features and advantages of Google Adwords which seem to attract more and more businesses into engaging in it? Here are some of them:

1) Traffic generation

Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic on the Internet. The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google and this implies the effects of using Google Adwords to market one’s product or service.

2) Target Audience

By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection. It clearly segments the market by analyzing the keywords which are inputted by the searcher and the keywords that the businesses bid on.

3) Budget Control

This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to. Participants are charged by Google for the number of clicks that are generated by the Adwords system. Google has no business with regards to whatever happens to the transactions after the “click” has been done. A business can actually set a budget so as to effectively analyze the strategies that it employs in the Adwords system. If the daily budget is already exhausted, the participant is taken out of the bidding for the day and this prevents loss of money through advertising.

4) Reports

The Google Adwords system is designed to be able to give the figures which can be used by businesses in assessing their progress in marketing their products through Adwords. Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself.

5) Strategy

Adwords give flexibility to the businesses in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, its design and the combination of keywords that they would like to bid on. Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message.

Google Adwords is just one of the many ways to market one’s products and services through the Internet. The Google Adwords system has advantages that are unique to it. The results from using Google Adwords will vary depending on the strategy used. Always prepare a budget beforehand, and proceed cautiously.

How and why you should market your YouTube videos

How and why you should market your YouTube videos

Do you enjoy uploading videos that you made to the YouTube website? If so, YouTube is good for marketing your business and may get lots of traffic to your website. YouTube is known to get thousands of visitors a day. For you, this means that your YouTube videos may be watched by thousands of people or more! As much traffic as YouTube brings you and your videos, you may be looking for more. If you are, you will want to examine other ways to market your YouTube videos. Just a few of the many marketing approaches that you can take are outlined below.

Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube. For the best chance of success, you have advised to email the direct links for your YouTube videos to those that you know. If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is. YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on any websites or blogs that you have. What is nice about YouTube is that you can easily get a few HTML codes. Those codes will enable you or any other internet users to post a YouTube video online. It is not uncommon for bloggers to insert a YouTube video in their blog, can be for a video seo marketing purposes, by using generated HTML codes. It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog. In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is connected, in one way or another, to their blog or website.

You can also market your YouTube videos on online message boards. Online message board marketing can be done in two different ways. For instance, there are a large number of online message boards that let you discuss share anything, in general, with other board members. You may want to think about posting links to some of your YouTube videos, especially if you think the other members would enjoy watching them. If you belong to an online message board or forum that allows you to have a signature, you will want to look into doing so. Your signature will always appear at the end of each of your messages; therefore, the more active you are online, the more exposure your YouTube videos are likely to get.

Now that you know a few ways that you can go about marketing your YouTube videos to other internet users, you may be wondering exactly why you should. As it was mentioned above, YouTube, alone, is likely to generate thousands of viewers for your videos. If you are looking for more views, whether just to increase your online popularity or to help you get new clients, if you connect your YouTube videos to your business somehow, you will want to take the time to market your YouTube videos. What is nice is that you have a number of different methods available, including the three mentioned above, and most are free.
The decision as to whether or not you want further market your YouTube videos is yours to make. If you find yourself unsatisfied or unhappy with your current YouTube viewership, you may want to think about outsourcing it. This will certainly be more cost effective compared to other paid methods such as advertising for web traffic.

How do I supercharge the web traffic for my business?

How do I supercharge the web traffic for my business?

Traffic is the lifeblood of any web-present business and essential for any traditional business today. There are many unique traffic-building techniques available to businesses. One of them is Search Engine Optimization.

The key is to attract as many as possible qualified new site visitors. The more traffic you drive to your site, the more customers will buy your products or the more clients that will engage your services. Regardless of the makeup of your company, there is no such thing as too much traffic.

The Right Keywords for SEO

By creating keyword rich valuable content you will please your visitors and the search engines. Your content must be unique. Search engines have ways to penalize your website for duplicate content.
Keep your content fresh. Up to date information is a valuable asset to your visitors that will help to establish your site as an authority site. Create as many pages as you can manage with unique content. The key here is not to create great literature, but to create great content. The unique content throughout your site will result in relevant traffic from the search engines.

According to Google, about half of all searches are unique phrases. So the more specific your keyword is, the more targeted the traffic. Therein lies the value of long tail keywords.

Having said that, don’t narrow your website content to one or two keywords. The goal is to rank for many keyword phrases. Don’t worry about limiting the number of relevant keywords for your site. Your business will benefit from traffic related to dozens or even hundreds of related keywords. It’s understandable if you are unable to create hundreds of pages in one sitting.

One of the fastest ways to get traffic is to create a video campaign and let us research the best possible keywords that will get your business on the first page of Google. For more tips and techniques on getting traffic, stay tuned to the next article.

Getting the most out of your traffic

Getting the most out of your traffic

Today’s business environment is tougher than it used to be. There are so many competitors all too willing to get a bigger share of the pie. Every strategy and method you can find to augment your sales would be very beneficial.

It is common knowledge that without traffic, we have no business. Like any business, without any customers, you don’t get sales. Traffic represents all the people that get a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up a website and they don’t look forward to getting profit. We have a startup capital that needs to be regained. With consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic and converting those “eyeballs” or views into customers would optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundreds of thousands of traffic every day. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flows. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it – the more traffic you generate the more likely you are considered as a desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically, traffic equals profit. Advertising is the name of the game; with a good advertising scheme, you can use your traffic flow to your advantage.

This scheme is called “pay-per-click”. With every click, a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happen would spell to more profits. We will share more about “pay-per-click” in our next article.

Would you like to get more viewers to your website?

Would you like to get more viewers to your website?

Video promotion is a strategy that offers amazing potential for anyone interested in learning how to use it effectively.

As discussed in the previous blog article, it is important to keep your promotional videos short and sweet. Remember, most people have short attention spans especially if they think you are advertising something, so try to keep your initial contact videos under two minutes.

This would include videos like welcome messages, introductions, and overviews that you would place on your landing pages to entice visitors to take action such as subscribing to your email list of clicking on your links.

When you are writing your script, ask yourself questions like:

To help answer these questions look at your customer correspondence or comments you get on social media and search out what people want to know about your brand, products or services, and then create a video to answer them.

Here are a few more tips you can start using right away:

A. Get their attention fast.

Grab your viewers’ attention right away by asking a question, sharing a fun fact or mentioning an issue your audience relates too. You should state the topic of your video immediately and promise some quality content and useful tips to keep your viewers watching your video. If possible, start with a preview of something you will show later in the video.

 

B. Keep it professional.

If you want to create videos of yourself talking to your audience, keep in mind that your appearance and diction are important. Take the time to do your hair, pick some nice clothes and apply some makeup. Make sure the lighting works to your advantage and do not hesitate to do multiple takes if your diction is not perfect.

 

C. Try using others in your videos.

Why use video promotion for your business?

Why use video promotion for your business?

When it comes to video promotion, I’m constantly asked things like how does it work and how can I get started? So in today’s article, I’m going to try and answer some of those questions for you as well as provide you with tips, tricks, and ideas, that I have learned from other experts in the field.

Why use video promotion for your business?

A video is popular and it is accessible everywhere. It can be found on popular sharing sites like YouTube and Vimeo. It can be posted on websites, blogs and social media networks like Facebook and Twitter. It can go viral and spread all over the internet fast when people like it.

With a video, you can add a personal feel to your business, allow potential clients and customers to see what is going on, and give them an inside look at what you have to offer. In today’s competitive marketplace, using video just makes sense.

Before you launch your new video campaign, it is important that you make sure your audience will be receptive to the type of video you plan to create.
This is where conducting market research comes into play. It will help you determine how what kind of information they are looking for.

You can do this by monitoring customer feedback, online forums, and social media channels to see what types of questions are being asked in your industry. Another effective method is by using surveys. They are a quick and easy way to get people to tell you what they need.

The action is key to getting the viewer interested in your video. What can you do to make them gasp as soon as the video begins? How can you make them laugh? No one wants to stare at someone sitting in a chair for three minutes. What can you do to get the video moving?

Use your other promotional campaigns to draw attention to your videos. You could, for instance, embed your videos on your site or blog, share some links in your newsletter and post your videos on social networks. Add a link to your YouTube channel in the signature of your emails and list it as a way of contacting you.

Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even sales professional. It’s important that your spokesperson be very energetic and has a smile and personality that will attract many people. Also, make sure this person will be regularly available for being in your videos.