How your business can benefit from Google AdWords

How your business can benefit from Google AdWords

One of the key factors in business is marketing. Traditionally, marketing has been in the form of print, audio or visual media. However, the costs that are associated with marketing can be high. The Internet has given marketers something to smile about because marketing through the Internet is cheaper than the usual marketing techniques but can very well deliver the same results.

Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords. It is a system which is based on the bidding for keywords by businesses using “Pay-per-click” campaigns.

When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser. The website which has the highest bids will be displayed in the Adwords section. This technique is proven to be a cost-effective way of marketing through the Internet.

So, what are the different features and advantages of Google Adwords which seem to attract more and more businesses into engaging in it? Here are some of them:

1) Traffic generation

Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic on the Internet. The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google and this implies the effects of using Google Adwords to market one’s product or service.

2) Target Audience

By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection. It clearly segments the market by analyzing the keywords which are inputted by the searcher and the keywords that the businesses bid on.

3) Budget Control

This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to. Participants are charged by Google for the number of clicks that are generated by the Adwords system. Google has no business with regards to whatever happens to the transactions after the “click” has been done. A business can actually set a budget so as to effectively analyze the strategies that it employs in the Adwords system. If the daily budget is already exhausted, the participant is taken out of the bidding for the day and this prevents loss of money through advertising.

4) Reports

The Google Adwords system is designed to be able to give the figures which can be used by businesses in assessing their progress in marketing their products through Adwords. Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself.

5) Strategy

Adwords give flexibility to the businesses in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, its design and the combination of keywords that they would like to bid on. Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message.

Google Adwords is just one of the many ways to market one’s products and services through the Internet. The Google Adwords system has advantages that are unique to it. The results from using Google Adwords will vary depending on the strategy used. Always prepare a budget beforehand, and proceed cautiously.

How to save money on Google AdWords

How to save money on Google AdWords

As mentioned, I will be talking more about “Pay-per-click.” Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally, I have picked up many tricks that save money on Google AdWords. To maximize your investment, below are a few tips:

1) Set your currency,

First and foremost, select the currency of which you locally trade in. You may think it’s wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords,

You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. I doubt you want to waste money on traffic that will not generate revenue.

3) Make a strict daily budget

Make sure you have set out a daily budget; Adwords generally advise a way out of proportion budget. After all newest Adwords customers have no idea how effective the advertising will be. Do not start off with a bang; your pocket will feel it.

Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count…

4) Check those clicks!

One of the most talked about the problem with Adwords is, click fraud. There are two main types of click fraud: the first is when anyone starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud if you are a victim stop your ads and file a report to Google ASAP.

The second main issue is now that Google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is to check your page log. Adwords allows you to block out websites that you do not want your advert to be placed on.

Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google is very hesitant to refund the victims, if at all. Reports tell many organizations are actually using Google to get their money back, so be careful.

In this article, I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However, I do advise to look around, with the ever-growing popularity of MSN search you may actually find it much more affordable.