What is TikTok?
TikTok is popular among millennials and Generation Z demographics. TikTok has has approximately 10.25 million daily active users worldwide. It is also one of the fastest-growing social media platforms in the U.S. TikTok boasts over 2 billion downloads from the Apple and Google app stores. It uses maximum 60 seconds of videos with unique trends, features, and behaviors.
Successful TikTok Branding Tips
As any social media marketing, first thing first, to brand your business through TikTok that is worth the ROI, is to align TikTok engagement strategy with business objectives. It is essential to note there is always advantageous to capture the attention of your customers while they are young. Look at McDonald’s, they capture young customers so well with Happy Meal that comes with a toy!
Secondly is to identify who your target audience is and its uses of relevant, curated content to engage them. Using hashtags creates a significant impact on the “discoverability” of your videos and brand. Hashtag Challenges, which basically involve a song, dance moves, or a task that members are challenged to recreate. Collaborating with influencers or creators provides faster and wider engagement.
It is mind blowing to understand the insight of Tik Tok branding to engage young audience, 16-24 age group. Washington Post, a case study with recent presence in Tik Tok gives a new flavor to chunk the news in a comical version. This is similar with editorial cartoons appears in tradition newspapers. Though some of its Tik Tok videos feels like more staged than spontaneous, it has an overarching story line. It feels like “The Office” series with similar figure and highlighting ironical of news/ life. TikTok helps to chunk down serious news into palatable sizes to engage the younger generations.