Tik Tok Branding

Tik Tok Branding

A profitable furniture client approaches us to help them with Tik Tok social media proposal.

What is TikTok?

TikTok is popular among millennials and Generation Z demographics.  TikTok has has approximately 10.25 million daily active users worldwide. It is also one of the fastest-growing social media platforms in the U.S. TikTok boasts over 2 billion downloads from the Apple and Google app stores.  It uses maximum 60 seconds of videos with unique trends, features, and behaviors.

Successful TikTok Branding Tips

tiktok branding social media moologikAs any social media marketing, first thing first, to brand your business through TikTok that is worth the ROI, is to align TikTok engagement strategy with business objectives.  It is essential to note there is always advantageous to capture the attention of your customers while they are young.  Look at McDonald’s, they capture young customers so well with Happy Meal that comes with a toy!

Secondly is to identify who your target audience is and its uses of relevant, curated content to engage them.  Using hashtags creates a significant impact on the “discoverability” of your videos and brand. Hashtag Challenges, which basically involve a song, dance moves, or a task that members are challenged to recreate.  Collaborating with influencers or creators provides faster and wider engagement.

Case Study

It is mind blowing to understand the insight of Tik Tok branding to engage young audience, 16-24 age group.  Washington Post, a case study with recent presence in Tik Tok gives a new flavor to chunk the news in a comical version.  This is similar with editorial cartoons appears in tradition newspapers.  Though some of its Tik Tok videos feels like more staged than spontaneous, it has an overarching story line.  It feels like “The Office” series with similar figure and highlighting ironical of news/ life.  TikTok helps to chunk down serious news into palatable sizes to engage the younger generations.

Why use video promotion for your business?

Why use video promotion for your business?

When it comes to video promotion, I’m constantly asked things like how does it work and how can I get started? So in today’s article, I’m going to try and answer some of those questions for you as well as provide you with tips, tricks, and ideas, that I have learned from other experts in the field.

Why use video promotion for your business?

A video is popular and it is accessible everywhere. It can be found on popular sharing sites like YouTube and Vimeo. It can be posted on websites, blogs and social media networks like Facebook and Twitter. It can go viral and spread all over the internet fast when people like it.

With a video, you can add a personal feel to your business, allow potential clients and customers to see what is going on, and give them an inside look at what you have to offer. In today’s competitive marketplace, using video just makes sense.

Before you launch your new video campaign, it is important that you make sure your audience will be receptive to the type of video you plan to create.
This is where conducting market research comes into play. It will help you determine how what kind of information they are looking for.

You can do this by monitoring customer feedback, online forums, and social media channels to see what types of questions are being asked in your industry. Another effective method is by using surveys. They are a quick and easy way to get people to tell you what they need.

The action is key to getting the viewer interested in your video. What can you do to make them gasp as soon as the video begins? How can you make them laugh? No one wants to stare at someone sitting in a chair for three minutes. What can you do to get the video moving?

Use your other promotional campaigns to draw attention to your videos. You could, for instance, embed your videos on your site or blog, share some links in your newsletter and post your videos on social networks. Add a link to your YouTube channel in the signature of your emails and list it as a way of contacting you.

Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even sales professional. It’s important that your spokesperson be very energetic and has a smile and personality that will attract many people. Also, make sure this person will be regularly available for being in your videos.

3 Quick tips on how to get started with video marketing

3 Quick tips on how to get started with video marketing

Video promotion can be a great way to introduce your business to the world. However, learning to make the most of this powerful promotion tool takes a little practice and research. In fact, it can be a bit overwhelming at the beginning that is why in this issue we are going to go over a few helpful tips, and tricks to get you started promoting with video.

1) Straight from the heart

One of the best pieces of advice I’ve ever heard about promoting with video is to always keep it real, honest and reliable. Make a script, rehearse it, and then shoot your video. That is all there is to it. If you do more than that most of the time, you will end up looking overproduced and fake.

2) Avoid turning your videos into commercials

People see commercials all day long on TV and they are sick of them. When they go online to watch a video the last thing they want to see is a sales pitch. If you plan to sell a product, do it in a way that seems more like a personal video or a tutorial that actually informs and entertains them.

If your video looks like an ad or like spam, people will avoid watching it and they certainly will not share it. An effective video is interesting, fun to watch, and provides material that the consumer is interested in learning about.

If you are stuck, give us a tinkle and we will guide you along. Think about your business and then try to portray the image you want your customers to see in each video you create and you will have no problem getting viewers to pay attention to.

3) Lastly, don’t make your video too long

People have short attention spans and you need to capture their interest quickly. Be direct and keep your sales pitch simple. A good rule of thumb is to keep your message to under a minute when trying to attract new customers. You can go a little longer for videos targeted at establishing customers but keep those relatively short as well.

Bottom line, video promotion can be challenging in the beginning, but once you the ropes you will be able to use it to get more exposure, customers, and profits faster than most other forms of marketing. Keep these tips in mind as you move forward and don’t be afraid to get creative in your approach and have fun with it! To save precious time and find out how our video marketing saves you potentially more than half your existing budget, get a no-obligation consultation by talking to us now.

How to create brand using a video campaign

How to create brand using a video campaign

One way to keep viewers coming back for more is to create a series of videos. Have each new video pick up from where the last left off and you’ll find people return to your site just to see what’s coming next, and the more they come back the more opportunity you’ll have to convert them into paying customers.

Research shows that a brand is defined by the emotions it evokes. Make sure that you remember to connect your brand with your video in a way that people will remember. Using a catchy song or phrase is a good way to help people relate the two. The better they can remember your brand the more likely they will be to purchase it or use your service.

You may want to consider a professional video creation team to help you produce your first videos. This will ensure that it is done properly and SEO ready so it can capture the right kind of traffic to your website. They will also manage your campaign so you can be free to focus on sales conversion.

When using video promotion to increase your website traffic, you have to remember who you are talking to. Your audience is crucial. You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video promotion a success.

Whether you are relatively unknown or want to elevate your branding by another level, you need to promote your video so that others will know it is out there. While SEO tactics should help propel you to the first page of Google, this doesn’t happen overnight. Therefore, it may benefit you to discuss the videos on your blog and social media sites.

One good way to make a video that gets attention is to show people how your product or service works. You can have a demonstration video along with the frequently asked questions section of your website.

Lastly, don’t over script your videos. You should have a detailed outline such as a list of points you want to talk about. If you read from a script, you will quickly lose your audience. Instead, you should relax and be as natural as possible. We can edit your video later to get rid of the unnecessary information.

It is a good idea to use a video campaign as it keeps them coming back for more. It is also important to
keep up with the latest trends in the industry. Rules and strategies are constantly changing, so stay up to date by working with those in the know.