Tik Tok Branding

Tik Tok Branding

A profitable furniture client approaches us to help them with Tik Tok social media proposal.

What is TikTok?

TikTok is popular among millennials and Generation Z demographics.  TikTok has has approximately 10.25 million daily active users worldwide. It is also one of the fastest-growing social media platforms in the U.S. TikTok boasts over 2 billion downloads from the Apple and Google app stores.  It uses maximum 60 seconds of videos with unique trends, features, and behaviors.

Successful TikTok Branding Tips

tiktok branding social media moologikAs any social media marketing, first thing first, to brand your business through TikTok that is worth the ROI, is to align TikTok engagement strategy with business objectives.  It is essential to note there is always advantageous to capture the attention of your customers while they are young.  Look at McDonald’s, they capture young customers so well with Happy Meal that comes with a toy!

Secondly is to identify who your target audience is and its uses of relevant, curated content to engage them.  Using hashtags creates a significant impact on the “discoverability” of your videos and brand. Hashtag Challenges, which basically involve a song, dance moves, or a task that members are challenged to recreate.  Collaborating with influencers or creators provides faster and wider engagement.

Case Study

It is mind blowing to understand the insight of Tik Tok branding to engage young audience, 16-24 age group.  Washington Post, a case study with recent presence in Tik Tok gives a new flavor to chunk the news in a comical version.  This is similar with editorial cartoons appears in tradition newspapers.  Though some of its Tik Tok videos feels like more staged than spontaneous, it has an overarching story line.  It feels like “The Office” series with similar figure and highlighting ironical of news/ life.  TikTok helps to chunk down serious news into palatable sizes to engage the younger generations.

Shift of Consumer Behavior

Shift of Consumer Behavior

E-commerce continues to boom with 37 percent of more consumers shopping online this year.  More than 60 percent of global consumers have changed their buying behavior, due to the pandemic.  In the United States, ecommerce sales are expected to surpass $740 billion by 2023.

A rise in online purchases is a result of many factors, such as

  • Social distancing for pandemic’s protocol
  • The increased use of smartphones and mobile shopping
  • Social media and ecommerce
  • Transformative technology
  • Online marketplaces
  • The convenience to shop at a convenience time

The top reasons for consumers to choose their retailers are better prices and values. Targeted campaigns and social media engagement are strategies for retailers to win new and existing customers.  Ecommerce success is more than having an interactive website.  In a recent Statista survey, direct to site, email, and SEO were found to be leading traffic drivers.

There is bad news for brick and mortar retailers’ sales which fell drastically by 48% and this trend will continue.  Reality hurts.

What can you do about it to pivot and shift your mindset to stay sustainable and relevant in this trend?

Types of Content Marketing & Its Advantages

Types of Content Marketing & Its Advantages

Content Marketing strategy is the process of planning, creating, distributing, sharing and publishing content to reach your target audience. With 4.57 billion internet users, this has become more vital to expand reach, create a sense of community around your brand, and engage in conversations during this unprecedented time as consumers spend more time browsing internet.

Advantages of content marketing are to

  • Increase brand strength globally
  • Appear at top of mind
  • Boost revenues
  • Generate interest
  • Increase conversations & visibility
  • Engage prospective customers
  • Build a brand-centered community

Type of Content Marketing

“Content is King”. It is essential to know your target audience to choose the right platforms such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat to create and share different type of social media content. The content may include meme, photos, live and pre-recorded videos, educational, and stories.

One case study is Lululemon who successfully develops a social media presence on the platforms used by its customers. It covers all the social media bases: over half a million Facebook fans, 175,000 Twitter followers, almost 18,000 Linkedin followers and hundreds of videos on YouTube. In addition, Lululemon blogs, uses Tumblr, Foursquare, Instagram, Zite and Pinterest. It uses these channels somewhat differently but all to develop links with customers.

There are generally 4 types of content marketing:

1. Video Content Marketing

Video content marketingAccording to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with.  A research shows that human being is more drawn to moving objects such as videos as they are more attention grabbing.  Additionally, video marketing can:

  • Boost conversions
  • Improve ROI
  • Build relationships with audience members.

A video marketing content can be posted on social media platforms, site pages, or on the partners’ websites to expand reach across different media and curating the content according to different audience’s persona.

2. Blog Content Marketing

Blogs are a powerful type of content for inbound marketing and sharing information with targeted customers and target audience whether educational, customer-related, or product-related.  Blogs can be used to convert readers into customers, boost brand awareness, and build relationships with target audience.

Depending on the goal of the specific blog, it may choose to promote other blog content by linking to various posts, sharing links directly to social media pages, linking to the respective partners’ websites and products, or writing about the product line.

3. Infographic Content Marketing

Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.

They work well as an educational and/ or complex topic down so all audience members can understand it. For example, Colorado State government provides vivid 5 Steps for Responsive Travel infographic to educate people of their role to minimize the spread of Covid-19.

responsible travel covid

4. Podcast Content Marketing

Over 6 million people is currently listen to podcasts in the U.S. as it has become a popular content medium because of their convenience to enjoy them while relaxing or on-the-go.

That’s why so many businesses have started creating podcasts. They help improve brand awareness, build relationships with audience members, and promote their products, services, and partners.  Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast which features industry leaders in both business and management. The podcast is on-brand and complements the rest of HBRs published content. It also serves as a great way for HBR to connect with their target audience, enhance brand awareness, and gain a following of audience members through a medium that differs from their typical work (listening to a podcast vs. reading an HBR article).

How your business can benefit from Google AdWords

How your business can benefit from Google AdWords

One of the key factors in business is marketing. Traditionally, marketing has been in the form of print, audio or visual media. However, the costs that are associated with marketing can be high. The Internet has given marketers something to smile about because marketing through the Internet is cheaper than the usual marketing techniques but can very well deliver the same results.

Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords. It is a system which is based on the bidding for keywords by businesses using “Pay-per-click” campaigns.

When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser. The website which has the highest bids will be displayed in the Adwords section. This technique is proven to be a cost-effective way of marketing through the Internet.

So, what are the different features and advantages of Google Adwords which seem to attract more and more businesses into engaging in it? Here are some of them:

1) Traffic generation

Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic on the Internet. The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google and this implies the effects of using Google Adwords to market one’s product or service.

2) Target Audience

By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection. It clearly segments the market by analyzing the keywords which are inputted by the searcher and the keywords that the businesses bid on.

3) Budget Control

This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to. Participants are charged by Google for the number of clicks that are generated by the Adwords system. Google has no business with regards to whatever happens to the transactions after the “click” has been done. A business can actually set a budget so as to effectively analyze the strategies that it employs in the Adwords system. If the daily budget is already exhausted, the participant is taken out of the bidding for the day and this prevents loss of money through advertising.

4) Reports

The Google Adwords system is designed to be able to give the figures which can be used by businesses in assessing their progress in marketing their products through Adwords. Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself.

5) Strategy

Adwords give flexibility to the businesses in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, its design and the combination of keywords that they would like to bid on. Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message.

Google Adwords is just one of the many ways to market one’s products and services through the Internet. The Google Adwords system has advantages that are unique to it. The results from using Google Adwords will vary depending on the strategy used. Always prepare a budget beforehand, and proceed cautiously.

How to save money on Google AdWords

How to save money on Google AdWords

As mentioned, I will be talking more about “Pay-per-click.” Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally, I have picked up many tricks that save money on Google AdWords. To maximize your investment, below are a few tips:

1) Set your currency,

First and foremost, select the currency of which you locally trade in. You may think it’s wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords,

You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. I doubt you want to waste money on traffic that will not generate revenue.

3) Make a strict daily budget

Make sure you have set out a daily budget; Adwords generally advise a way out of proportion budget. After all newest Adwords customers have no idea how effective the advertising will be. Do not start off with a bang; your pocket will feel it.

Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count…

4) Check those clicks!

One of the most talked about the problem with Adwords is, click fraud. There are two main types of click fraud: the first is when anyone starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud if you are a victim stop your ads and file a report to Google ASAP.

The second main issue is now that Google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is to check your page log. Adwords allows you to block out websites that you do not want your advert to be placed on.

Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google is very hesitant to refund the victims, if at all. Reports tell many organizations are actually using Google to get their money back, so be careful.

In this article, I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However, I do advise to look around, with the ever-growing popularity of MSN search you may actually find it much more affordable.